Saturday, January 26, 2008

Movies - Cloverfield

Don't think twice! Run! Don't wait! Go see this one in a movie theater as soon as possible.

Well, I could just write the last paragraph and leave this post as is, but I want to share with you a little bit more about this real "movie experience". Don't worry, I won't spoil it.

Many of you already live in the home cinema era or belong to the let's-download-the-movie generation... but Cloverfield lives in the movie theather tradition. Specially if it is a theater with a good sound system, wide screen... and an audience that doesn't have any idea about what they are about to watch... to experience!

The key element here is the element of surprise. Being produced by J.J. "Lost" Abrams, Cloverfield has been kept in ultra-high secrecy since its official announcement more than 6 months ago (with a previous title of "1-18-08"). A very big campaign teasing everyone, always giving clues but never facts, real images or a real trailer.

But the wait was over for us last night. We attended a special premiere, because the movie opens in France on February 6th. It was a crowded theater, but after the film started you couldn't hear a fly... and at the end everyone applauded. Even I did! eheheh

I don't want to raise your expectactions, but I hope to convince you to go watch Cloverfield in a movie theater. Tell your boss you're sick, leave your kids with the grandparents, turn off your computer and TV... and go! :)

One last recommendation: grab a seat far from the screen and stay at the very end of the final credits... because now everyone is talking about the "strange last audio message"! eheheh

See you at the movies...

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